The Great Taste Awards 2014, one of the world’s largest and most respected blind-tasted food & drink awards, will soon be open for product entry and the organisers have decided to give their members of the Guild of Fine Foods a two-week advantage to get their entries in, ahead of non-members.
“This year we have decided to cap the number of Great Taste entries at 10,000 and we wanted to give a clear benefit to our members who will be able to enter for 14 days at the same rate as last year before entry fully opens” explained John Farrand, MD of the Guild of Fine Food and organiser of Great Taste.
Winning a 1-star Great Taste award brings significant benefit to producers with increased sales and brand awareness through extensive consumer and trade promotion by The Guild of Fine Food. Every year the Great Taste team receives positive feedback from producers who may only enter one product and then receive 1-star. That Great Taste logo encourages greater confidence in smaller businesses and often leads to further development of a product and entire ranges.
“Great Taste is not just about the big winners and the trophies – Great Taste benefits thousands of producers each year who greatly benefit from having a 1-star Great Taste logo on their products. We have also introduced more specific classes for wines and spirits to take into account the growing number of producers who have approached Great Taste in the last year. Great Taste classes range from truffles to chutney, porridge to single estate tea and we’re confident that our judges will find the most exceptional food and drink to carry the Great Taste stars,” said John Farrand, MD of the Guild of Fine Food and organiser of Great Taste.
Last year’s Great Taste Supreme Champion was Marybelle Greek-style Yoghurt made in Suffolk, England. “Winning Great Taste 2013 gave us the confidence to push forward into new markets,” said Katherine Manning of Marybelle. “It presented wider opportunities and gave our brand valuable exposure to millions of people through the media and other channels – it has been a brilliant year for Marybelle.”
New Awards introduced last year included; Great Taste Shop of the Year, Nigel Barden Heritage Award, Small Artisan Producer Award and Deli Chef’s Signature Dish and these awards will continue for 2014.
Since 1994, Great Taste has been organised by The Guild of Fine Food and over the last 20 years almost 80,000 products have been blind tasted by judges including top restaurateurs, chefs, food critics, fine food retailers, buyers and cookery writers.
They look for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they look for truly great taste. Working in small teams, experts taste 20 foods in each sitting, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed.
Irish Food producers did really well in last year with 496 Irish products being awarded Gold Stars. 16 Irish products received 3-Gold Stars, 61 products received 2-Gold Stars and 419 received 1-Gold Star. Those who recieved 3-Gold Stars were Corleggy Cheese, Burren Smokehouse Organic Salmon, Stonewell Cider, Kilcree Gold Organic Honey, Abbey Farm Gooseberry Preserve, William Carr & Sons Smoked Mackerel, Newgrange Gold Camelina Oil, Cashel Blue Cheese, Duncannon Smokehouse Oak Smoked Haddock, Wilkie’s Organic Chocolate & Ardrahan Cheese.
- If turnover is below £1m, cost is: £110.00 (+VAT) Total is: £132.
- If turnover is £1m+ cost is: £210.00 (+VAT) Total is: £252.
- If based outside the UK with a turnover below £1m cost is: £145.
- If based outside the UK with a turnover over £1m cost is: £245.